Jan 2025·1 min read
Where AI really fits in small businesses
A simple framework to decide when AI adds real value to a workflow, and when a clear form and a good SQL query are still the best tools.
AI STRATEGY·SME·AUTOMATION
FEATURED SERIES
SYSTEMS FOR SMALL BUSINESS
Systems for SMEs
Practical notes on turning scattered workflows into software: real cases, architecture decisions, mistakes made, and what I'd do better today.
LAB ARCHIVE
Working notes, implementation details and small experiments. This is where I collect what I learn designing digital systems and automations for SMEs and professionals. Expect considered opinions, concrete examples, tools I use every day, and a few post-mortems from real projects.
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Dec 2024·1 min read
Booking flows that real salons use
Why I didn't build a mobile app. Notes on designing Schedulame to live where clients already are—inside WhatsApp—instead of fighting for home screen space.
PRODUCT·UX·SYSTEM ARCHITECTURE
Nov 2024·1 min read
From spreadsheets to an actual CRM
What I learned turning a consultancy's Excel universe into a focused CRM that the team actually wanted to open every morning.
SYSTEMS·PROCESS MINING·DATA