FILIPPO PIVETTA · PERSONAL LAB
Product Engineer & AI Solutions Architect
Bridging the gap between Business Strategy and Technical Execution. I build digital products and automated systems that turn chaotic processes into scalable workflows. Currently founding Schedulame and optimizing operations for businesses.

PRODUCT & STRATEGY
Building SaaS products with a focus on User Experience and Unit Economics. My approach combines Management Engineering principles with Full-Stack development to ship tools that solve real market problems, not just write code.
AUTOMATION & AI
Helping businesses escape "Excel Hell". I integrate AI agents and custom software layers to automate repetitive tasks, allowing teams to focus on high-value work.
Highlighted projects
Work that keeps businesses moving
A B2B SaaS platform addressing the high churn rate in hair salons due to poor booking management. Instead of forcing users into a new app, I engineered a WhatsApp-first architecture that meets clients where they already live.
Key Achievement: Built the MVP from scratch, validated the Product-Market Fit with local businesses, and managed the full lifecycle from system architecture to customer acquisition.
Lab dispatches
Notes, guides and explorations
OCT 2024 · 3 MIN READ
Booking flows that real salons use
Notes from building Schedulame, a scheduling platform that lives where clients already are, inside WhatsApp, instead of forcing them into yet another app.
SEP 2024 · 4 MIN READ
From spreadsheets to an actual CRM
What I learned turning a consultancy's Excel universe into a focused CRM that the team actually wanted to open every morning.
JUL 2024 · 5 MIN READ
Where AI really fits in small businesses
A simple way to decide when AI adds real value to a workflow, and when a clear form and a good notification are still the best tools.